Employer Branding:
Shortly after having been onboarded, one of the first important tasks was to define our culture and align the company culturally. After researching and defining our mission, vision and values, it was time to communicate that to the outside world.
- Set up candidate facing social media presence ("𝘭𝘪𝘧𝘦 𝘢𝘵 𝘜𝘣𝘦𝘳𝘢𝘭𝘭") from scratch --> Generating Brand Awareness (20x number of applications after three months)
- DIY In-House zero budget content planning (according to campaign strategy), content creation (Video & audio production, processing, copywriting etc.)
- Brand Communication & Community Management
Recruitment Marketing:
When I joined, Uberall received about 40 to 60 applications per month. After diy creating social media presences ("life at uberall"), publishing self made content and managing platforms, we consistently receive 600 to 900 applications per month (after three months).
- Branding & Talent Acquisition: Set up Social Media from scratch ("life at Uberall") | Generated 1000% increase in # of qualified applications through brand exposure
- Content Creation (Photography, Video & Copy): Persona research & creation | empathy-, journey- & experience mapping | Generated InHouse stock portfolio | Short to long copy
- Analytics: (Google Analytics, LinkedIn analytics, Social media metrics, Campaign KPIs)
- Automation & Process integration: IFTTT, Zapier, Phantombuster, Python + Selenium, Buffer, Hootsuite, Crawlers etc.
- Organising smaller marketing events (student visits, collaboration with academic institutions)